Lockton

Navigating Complexity: Wayfinding for a Landmark Workplace

Challenge
Lockton, the world’s largest privately owned insurance broker, had relocated its London headquarters to a striking new building spanning multiple floors and zones. The scale and complexity of the space, including distinctive meeting rooms, and large open-plan areas required a highly considered wayfinding strategy. The challenge was to design a system that brought clarity and cohesion to the environment while enhancing the brand experience and sense of place.

Solution
We developed a comprehensive wayfinding and signage system tailored to the building’s unique architecture and layout. Working closely with Lockton’s workplace, branding, and facilities teams, we carried out in-depth spatial analysis to understand user journeys, decision points, and sightlines. The strategy included clear zoning, intuitive navigation, and bespoke naming for key areas to reflect Lockton’s identity and culture. We designed and implemented signage across all floors, from large-scale monoliths and directional signage to room identifiers and environmental graphics, ensuring everything felt integrated, legible, and premium.

Results
The wayfinding system transformed how staff and visitors move through and experience the new Lockton HQ. It provides clarity across a large and otherwise complex building, reinforces the brand in subtle and sophisticated ways, and supports a seamless workplace experience. The result is a functional and distinctive environment that reflects Lockton’s professionalism and ambition, while helping people feel confident and comfortable navigating the space.