Creativity enduring value
L&R’s zeal for expansion, success and growth of their international investment portfolio demanded a global identity and brand architecture that would match and embrace the company’s ambition.
A brand that portrays exceptional hospitality through memorable and enriching experiences. The sophisticated design works locally and globally, and elevates the business at both a commercial and emotional level.
Visual appeal and value added. A creative, entrepreneurial and productive approach helped to grow the global hotel brand to 17,000 rooms across the world’s most exclusive locations. This contributed to L&R becoming one of Europe’s largest privately owned companies, with a worldwide investment portfolio of approximately £9bn.