Shared ownership to super-prime
Broaden business opportunities into expanding markets. Tailoring the Savills story and voice to ﬂex and capture two very diverse groups – ﬁrst-time buyers as well as the established super-prime audience.
Lateral thinking and brand elasticity, building relevant emotional bridges between product and purchaser. Hand-drawn charm in a digital age for shared ownership, balanced with sophisticated elegance for a discerning global prime property market.
Vision achieved at both ends of the scale. A leading shared ownership oﬀer launched whilst reinforcing Savills’ premier status as global prime property advisers.