SO Resi draft

Making home ownership possible

CHALLENGE
Communicating complex information relating to the biggest purchasing decision in your life needs to be meaningful and engaging.  SO Resi customers needed straightforward, trustworthy information to help them understand the process and feel confident taking their first step on the property ladder.

SOLUTION
A new communication genre refined the product offer, simplified the customer journey and provided understanding and engagement to audiences.  Our suite of explainer brochures and videos was created to clearly communicate how shared ownership works. Designed for clarity and consistency, these materials guided potential buyers through the key steps in a simple, accessible way.

RESULT
These tools are a vital part of SO Resi’s communications strategy – used across digital platforms, print campaigns, and sales conversations. They helped thousands of buyers feel more informed and supported, reinforcing the brand’s commitment to making home ownership more accessible.