SO Resi

Making home ownership possible

A transformative approach to shared ownership was needed. By eliminating communication barriers, disjointed industry attitudes and clouds of confusion,
more people could get onto the property ladder.

Create a challenger brand, name, mindset, proposition and campaign. SO Resi cut through noise with simple clear communication and bold graphics. Strong messages – SO simple, SO rewarding, SO flexible – cover every brand touchpoint, improving understanding and altering perceptions.

Life changing. SO Resi has helped change and improve lives for over 10,000 new homeowners. The SO Resi brand quickly became the market leader, with a purposeful next-generation stance. The simple, flexible design has helped communicate the story across multiple channels, achieving audience acclaim and industry authority.